About me

I’m Yesenia Ureña, an entrepreneur and fashion design student with over a decade of experience in the fashion industry. I’ve founded successful brands like Jessmart and Jessport, where I developed businesses focused on sustainable fashion and sportswear products. Passionate about fashion and design, I specialize in patternmaking, garment construction, and brand development. Currently, I’m launching Jensse, a sustainable athleisure brand, while pursuing my degree in Fashion Merchandising & Design at St. Thomas University in Miami. My goal is to blend creativity, innovation, and sustainability in every project, delivering unique, high-quality products that make a positive impact on the fashion world.